Brands are losing individuality and producing the exact same thing. There is no space on the market unless you functionally stand out.
Radically innovative control system philosophy is the only way left to outclass competition.
All machines of all brands have boiled down to 2-3 builds. Brands rely on exterior design to stand out.
Chinese producers offer equivalent alternatives for an irresistible fraction of the price.
Only control systems make a difference, and impact user experience and satisfaction
Laundry equipment control system algorithms have long stagnated. Current ones are recycled from the 1990s, simplified and hidden behind cosmetic, "trendy" layers.
All manufacturers have committed to this path. Leading brands spend fortunes on touchscreens, cloud connectivity, online data hubs. The others are forced to struggle and play catch-up. All of them no longer meaningfully differ from each other, and some will reap nothing and lose.
Fundamental machine function has not evolved. Archaic control core designs with age-old limitations are used. They are made worse with arbitrary modifications and simplifications, added by programmers not versed in laundry process technology.
Nowhere left to grow
Only a new control system philosophy can breathe new life into a brand. Solid expertise in engineering, systems programming, laundry technology is required.
Cicada onAir is a re-imagined approach to laundry control system design, developed by people with 40+ years of experience in machine engineering, systems programming, laundry technology and equipment distribution.
Cicada onAir...
unlocks unprecedented equipment capabilities,
avoids critical limitations of today's designs,
transforms how laundries are organized and run.
Current brands have lost their individuality, they fail to address vital facility needs, and their prices are only growing. This tendency will only continue.
A different opportunity, already wide open
Cicada onAir is the cornerstone for revolutionary new equipment lines with their own distinct look.
What do we have ready?
Working solutions and late-stage equipment prototypes which perfectly showcase Cicada onAir's novel concept and reach.
Cicada onAir covers all sides of laundry operations:
a novel, ecological washing/wet-cleaning technology (methodology, chemical formulae...)
enterprise software (facility management and monitoring systems)
The largest brands are racing to become the one stop for all client laundry needs. Cicada onAir opens a path to keeping up and changing the game.
With 40+ years of first-hand experience in machine engineering, systems programming, laundry technology and equipment distribution, we've seen it all.
We know brands and technologies inside-out.
We've experienced the flaws of modern solutions first-hand. Again and again.
We know what can be done.
We have done it.
Why us?
What can we show?
Our solutions have been in daily use at several facilities in several countries since 2020. They have replaced "conventional" technologies, streamlining operations, easing workloads, improving wash quality, boosting laundry throughput and profits.
